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Nubia Z20 posts

I created social posts and a tagline to hype nubia's dual-screen Z20 smartphone.

Background

Client: Nubia Technology 
Agency: Fastlane 

The Z20 is Nubia Technology's 2019 flagship smartphone. The device boasts two front and back screens for added functionality, such as gaming, selfie-taking, and more. 

Strategy

After taking over Nubia's socials, I handled their content, strategy and art direction. 

I created simple guidelines for Nubia's social media posts:

  • Strong, confident voice

  • Big, bold text

  • Futuristic brand colour palette

  • Simple visuals to highlight the phone's unique design
     

nubia Z20 promotional post showing off its features and functions

Results

I created bold social media posts to hype the launch of the Z20.

I also wrote the phone's tagline, "Back-to-back Brilliance".

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