Uniqlo + Spotify posts

I wrote posts for a Uniqlo and Spotify brand collab to get people in joggers.

Background

Client: Uniqlo
Agency: Dentsu Singapore

Uniqlo's Get Into Joggers campaign sought to make jogger pants synonymous with the Uniqlo brand.

In collaboration with Spotify Singapore, we interviewed five team members to learn how they express themselves through music and style.

I created social media posts based on their quotes to get Uniqlo's followers into joggers.